Fresh, elegant and attractive: The Tacama Vineyard line is renewed

10 September 2021
Línea De la Viña Tacama

It is a line of three semi-dry Rosé, White and Red made with our own Tacama grapes and it is the loyal companion in family gatherings. In August, we will see the Vineyard line with its traditional flavor, a modern image and one motive: conquer the beginners as if the wines were made for their palate

 

In the early 60's Dr. Manuel Pablo Olaechea du Bois, Chairman of the Board in Tacama back then, brought to the vineyard a bottle of Rosé D'Anjou, a Rosé wine of a production key zone in France. “My father liked it a lot and thought it could adapt to Peru. Based on this famous wine, along with the winemaker Robert Niederman, they were trying strains, testing which fit better and, eventually, they created the Tacama Semi-dry Rosé wine”, tells José Antonio Olaechea, current Chairman of the Board. Thus, with the Semi-dry Rosé, the Vineyard line started.

Then, just as the market demand grew, the Semi-dry White appeared. “Rosé and White are long-standing products. We have register of medals awarded in the International Wine Competition Ljubljana (Slovenia) in 1966. In 2011, we completed the line with the Semi-dry Red”, explains Frédéric Thibaut, brand winemaker. Definitely, “the name Vineyard is homage, because it is a line born in the vineyard, from the field, from Ica”, assures José Antonio Olaechea.

The Semi-dry, by the way, are wines with high sugar content. “The Vineyard are simple, fruity, expressive and without being oversweet, well adapted for sweet-toothed Peruvians”, says Thibaut. For that reason, it is a well-selling line and probably the favorite in Tacama portfolio. “In the market it is considered as a high quality line of sweet wines”, points María del Pilar Granda, commercial manager of the company.

Time to change

Since its creation, the Vineyard line was thought for the family and the sharing moments. “The wine is a beverage that brings us together and this line is the type of product with which our parents and grandparents baptize us in adulthood .There are three initiator wines, for the new generation to enter the world of wine”, confirms Mariela Gutelli, marketing manager. And, of course, those are that generate plenty of emotions.

With this new look, Tacama wants to keep captivated the regular consumers —men and women older than 35 years of socioeconomic sector B and C, who value its quality, price and variety. At the same time, to add an audience that begins in the world of wine, mostly sociable and with fascination for cocktails. “It is every brand's dream to constantly surprise, attract new consumers and improve customer loyalty. With our proposal we want to invite young people to discover our products, guide them in the election and why not, make them fall in love”, reveals Gutelli.

Thus, the image of the Vineyard line is updated. “Our main goal has been giving identity to the line, therefore, we wanted to capture the Tacama vineyard in the label”, says Leslie La Rosa, brand analyst. There, the prominence is held by the image of the vineyard that shines next to the bell tower, famous for being the point where you can see all the Ica Valley. Also, in the label stands out the name De La Viña (Vineyard) with a high relief work and stampingthat allows visibility and recognition of the line, followed by the type of wine name. All this in a modern typography and with better readability.  A graphic festival of seduction.

Lower, in the lapel, it is added the seal and legend “Valle de Ica” (Ica Valley). In the back label, it included exclusive recipes made by Alexander Holender, Tacama brand ambassador and exclusive bartender. Recipes that, without a doubt, makes stand out the aromas and flavors of these wines. At the same time, this change implies a new color pallete. “It has been chosen a fresh, luminous and bright, that helps the varietal differentiation –Rosé, White or Red– and a higher impact”, says the analyst Leslie La Rosa.

The rebranding will be exhibited (and will impress) in August. “This is a great challenge for Tacama, since it is our line with more volume. We aspire to grow much more, for these wines to be in all homes in Peru and for being the line with one enters in this world”, holds Mariela Gutelli. The three products of the Vineyard line with this makeover will be found in every liquor store, supermarkets, bodegas and gas stations at national level. They are waiting for a chance.


Authentic flavor

Yes, the image of the Vineyard line has changed, but its flavor is the same as always. What are the characteristics of each Vineyard wine? Let’s see, the Semi-dry Rosé, the oldest of the line, is made with almost all white and red grapes of the Tacama vineyard. “In that sense, it is absolutely “from the vineyard”. Its color is sharp pink. In the nose, it senses the red fruit such as strawberries and raspberries. In palate, it is sweet with marmalade sensations”, details the brand winemaker.

By its side, the Semi-dry White is made with very aromatic grapes: Viognier, Moscatel and Petit Manseng; and achieves a pale bright yellow. In nose is delicate, fine, with floral and fruity notes (peaches). In palate is an elegant wine, with expressions of sweet fruits, like lychee.

Lastly, the Semi-dry Red is characterized because mix in a bit of all red varieties of the Tacama vineyard: Malbec, Tannat, Petit Verdot and even Carmenère. It is a bright wine with vivid purple reflects. In nose, of great intensity and clarity. It is noticed black fruit aromas (ripe blackberries and blueberries). In palate, it stands out the characteristic smoothness of the line. A caress in mouth.

 

A family matter

With this new image of the Vineyard line, Tacama also wants to turn the cocktail world with the wines as protagonists. “We want to break the belief that the wine has to be drunk alone. Some, like those of our Vineyard line, can be enjoy in light and refreshing cocktails”, assures the bartender Alexander Holender.

And the best is that the three labels are excellent alternatives for cocktails, being slightly sweet and with a very low tannic amount. “The Semi-dry Rosé goes great with citric, like tangerine, tangelo and grapefruit. The Semi-dry White is good to mix with tropical fruits, for example, pineapple, peach and mango. And the Semi-dry Red works really well with winter fruits like strawberries, blueberries and blackberries. We just need to dare discovering the combinations and enjoy Peruvian wines!” suggests Holender.

For consumers that want to try and taste new things, our favorite idea will always be preparing the Alexander Holender recipes. Of course, always considering the current biosafety protocols due to the pandemic

 

  1. BRISAS DE LA VIÑA

Ingredients
- 4 oz De la Viña Rosé Semiseco
- 4 watermelon slices

- 1/2 oz lemon juice

- 2 basil sprigs

Preparation

In a tall glass, add the watermelon, lemon juice and basil, then muddle without breaking the leaves and add ice to the top. Complete with wine and stir. Garnish with a fresh basil sprig.

 

  1. ATARDECER DE LA VIÑA

Ingredients

- 1 bottle of De la Viña Blanco Semiseco
- 100 ml lemon juice

- 200 g diced pineapple

- 1 lime in slices

- 1 diced green apple

- 1 fresh Rosemary sprig

Preparation

In a 1 liter jar, add the fruit and complete with plenty of ice. Add the lemon juice, then the wine and stir. Serve in a glass or cup, with fresh rosemary.

 

  1. SANGRÍA DE LA VIÑA

Ingredients

- 1 bottle of De la Viña Tinto Semiseco

- 150 ml orange juice

- 1 orange in slices

- 10 diced strawberries

- 1 diced red apple

- 3 cinnamon sticks

Preparation

In a 1 liter jar, add the fruit and complete with plenty of ice. Then, add the orange juice, and the bottle of wine and stir. Serve in a glass or cup, with a cinnamon stick.

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